full serviceConcierge Service:

Britt and Barbara Johnson offer a full-service concierge service to their clients to ensure that each transaction is maximized. Over the last several decades they have compiled a comprehensive network of reputable service providers including but not limited to contractors, painters, plumbers, electricians, roofers, landscapers, interior designers, and various inspectors such as home, pest, well, and septic, to name a few.

The Johnson Team assists sellers in all aspects of preparing their home for the market. With a keen understanding of presentation and the effect on market value, Britt and Barbara can expertly advise necessary repairs and upgrades to obtain the highest possible sales price. Our team will coordinate and oversee every project from commencement to completion.

For buyers, The Johnson Team will handle the complexities of your transaction so you have peace of mind throughout the process and after close of escrow. This includes initiating and attending inspections and utilizing trade professionals to remedy issues and/or upgrade your newly purchased home.

Marketing Strategy:

PREPARING HOME FOR SALE

  • Research and determine market value
  • Prepare all documentation for signature
  • Home preparation consultation including list of trade professionals who can help prepare your home for sale
  • Hands on helping to facilitate any necessary repairs to receive maximum value
  • Arrange and attend inspections, initial pest inspection (representing seller’s interests)
  • Order any required inspections (city, sewer lateral, etc.)
  • Develop disclosure packages to provide to interested parties

 

MAXIMUM EXPOSURE MARKETING

  • Order sign (“Coming Soon” rider optional)
  • Arrange professional photographer to photograph home (twilight photos can be included)
  • Create a virtual tour with soft background music
  • Put lock box on your home and monitor showings regularly
  • Enter property listing on Multiple Listing Service (MLS)
  • Enter property listing on the country’s top real estate websites
  • Create a compelling flyer highlighting the features of the home
  • Create and distribute a Just Listed postcard
  • Create and distribute an open house invitation to neighbors
  • Promote to Agent network; announce at office and regional meetings
  • Utilize Relocation Referral Network to promote your home to relocating buyers from around the country
  • Call past client referrals
  • Submit ads to appropriate publications (Marin Independent Journal, Press Democrat, San Francisco Chronicle)
  • Host Broker’s open house
  • Host public open house on Sunday
  • Schedule showings and show property to potential buyers

 

COMMUNICATION

  • Provide feedback from showings
  • Continuous monitoring of marketing results
  • Communicate and consult with seller on a regular basis
  • Respond quickly to all buyer inquiries
  • Facilitate the flow of information between buyers and sellers
  • Arrange showings when necessary

 

NEGOTIATE OFFERS/ACCEPTANCE

  • Schedule offer presentation with seller
  • Present offer(s)
  • Explain ramifications relating to terms
  • Negotiate terms on behalf of seller
  • Complete necessary paperwork
  • Organize and tender copies of offer, counter offer and addendums to appropriate parties for ratification

 

NEGOTIATE ESCROW

  • Deliver completed contract to both parties involved in the contract
  • Identify and disclose details concerning property to buyers
  • Deliver completed contract to lender
  • Deliver contracts to title company
  • Coordinate and attend all inspections
  • Negotiate post inspection findings
  • Resolve problems and challenges relating to property condition
  • Coordinate appraisal appointment
  • Negotiate any negative impact relating to appraisal
  • Arrange home warranty, if applicable
  • Complete necessary paperwork
  • Negotiate actual occupancy
  • Coordinate actual close date
  • Coordinate and attend the signing at title
  • Work with seller on organizing utility shut-off, provide copy of our utility sheet
  • Work with seller on organizing moving and storage
  • Arrange and attend buyer’s final walk through
  • Resolve any problems or challenges
  • Deliver keys to new owners

 

AFTER ESCROW FOLLOW-UP

  • Provide close of escrow package with all supporting home sale documents
  • Work with seller to ensure the transition to new residence is smooth
  • Provide a list of trade professionals who can help with repairs or upgrades to your new home
  • Serve as a resource to your friends and family